Do you want to set up your own karaoke club? Do you feel like putting smiles on people’s faces is your calling? And, of course, you can’t live another day without music? Then you’re reading the right article. Let’s run you through the basics.
Before you rush to get the foundation of your future club ready or look for an investor, it is a good idea to do some analytics. This is the very first step you should take. What does “analytics” actually mean?
First of all, monitoring the market.
You should definitely carry out the reconnaissance in person and visit some karaoke establishments in the evening. Make up your checklist of the services and prices. Count all the seats, VIP-halls and backup singers. Take note of how the bar and the kitchen organise their work, how friendly the staff is.
Look at the place with the eyes of a guest, not the eyes of a business rival, and make up your mind: do you like it here? Do you feel like singing here – or more like ordering a humble salad and calling a taxi home? This way you will see the strengths and weaknesses of some other clubs, how they attract customers – and what scares them away.
2. The location
The next step to starting your karaoke club is choosing a suitable place. In the end, the location of the club and whether it has a car park and if there are any streets with a lot of people walking around – all these things build up and define the success of a karaoke club.
When choosing a place, you need to start from three things: the concept, the budget and the district. For example, you can save up your budget and choose a “simpler” area where the rent isn’t as high as in more fashionable city districts. However, that way the average bill at your club will be smaller, and the conceptual side may suffer as well. A luxurious karaoke club deep inside a residential area won’t be as popular and successful as a more modest place where you can come to relax with your whole family and order a pizza for dinner.
On the other hand, in historical districts, some special restrictions are imposed on the outside of clubs, as well as on noise levels. Ideally, that should be a place where you have no neighbours: this way you will avoid complaints about loud music. This will also get you out of trouble with possible bans on night establishments in residential areas.
3. The room
As we said before, the perfect place for a karaoke club is where there are no neighbors. It makes sense to choose a room in a non-residential building or a basement under a restaurant. If the building is rather old, we recommend making sure that the sound vibrations won’t damage it. Sound waves easily shake beams and fastening loose. Make sure to take this point into account.
An additional difficulty is that in historical buildings it is often forbidden to do any replanning, and this is what directly affects what your club will look like. Roughly speaking, there are two models of karaoke clubs: an Asian and an American one. The Asian club model means a room containing a lot of separate karaoke boxes. Each karaoke box is meant for a company from two to several dozen people. As for the American model, everything revolves around the stage in a large common room. Each of these models requires a special approach to the organization of work and to the club’s internal layout.
Most karaoke clubs are of a mixed type: there is a common hall with a stage and a dance floor, and there are also several VIP-rooms for small and medium companies of about 10-25 people. All these details should be taken into account when choosing a suitable location. They are especially important if you plan on having a kitchen in your club because kitchen areas are often just as big as main halls. A smoking room, a hookah bar, a café or a restaurant where your guests could have a quiet and peaceful time drinking cocktails – all of them have their own special requirements. And don’t forget a car park, otherwise your guests will leave their cars just anywhere.
The sound and the interior
Before you get down to planning and designing your karaoke club, consult the specialists who are going to install and set up the sound and professional karaoke systems. All your ingenious interior ideas can easily go down the drain if your precious Florentine tiles reflect the sound straight back to the microphone. In our case the interior designer and the sound specialist should work together – that’s an absolute must. The position of loudspeakers, the floor and wall covering, even the arrangement of furniture – anything can affect the sound quality in your club.
When making an outline of your club, it is necessary to consider not only the sound which should be perfectly audible all over the place but also the number and position of LCD displays. There is only one requirement concerning screens: wherever the guest is, at whichever table they sit – from anywhere in the room, in any position, they should be able to see the subtitles effortlessly. Just picture that: your song is starting to play, you are holding a microphone and frantically turning your head around, looking for the lyrics, completely helpless. You wouldn’t like your guests to feel this way, would you?
Try to keep a reasonable balance between design and sound quality, especially if your budget is limited. It’s not uncommon for club owners to spend most of the budget on the interior but to skimp on sound and karaoke equipment. That results in losing the most loyal customers who value karaoke as a lifestyle, as a familiar form of rest. They are the people who know a thing or two about fine sound and appreciate comfort when performing. Giving up on them means losing the most devoted clients who love karaoke and, naturally, love a good karaoke club.
May your karaoke club be a joy to your guests. Have a good karaoke!