The karaoke industry, like any other modern industry, is closely linked to the development of digital technologies. 20 years ago, karaoke was a CD player with several dozens of songs. When the Internet entered almost every apartment and gained sufficient bandwidth, karaoke systems received a built-in Wi-Fi modem and began to receive updates by air. We are now experiencing another round of technological development, but more connected with a reasonable consumption of content and a new approach to its distribution.
New approach to selling music
Apple was one of the first companies that experienced future changes. The company opened iTunes Store in 2003, where the songs for iPod were sold not by album, but by a piece at 99 cents. The ingenious solution in its simplicity is to give users the opportunity to pay only for the songs they like, leaving behind the trench tracks by which musicians and producers complemented albums with 2-3 promoted hits. To allay the fears of record companies, Steve Jobs said, “The Internet has already destroyed the very idea of the albums. It is impossible to compete with piracy without selling songs one at a time”.
The company expected the first million songs to be sold in six months. Instead, a million was sold in the first six days. Jobs once again received the title of prophet, and the performers stopped thinking in terms of album categories and focused on the quality of each individual song. As a result, everyone, and especially the audience, won.
Sing only what you love
It is still considered normal among karaoke manufacturers to sell phonograms with monthly updates. Once in 30 days for 60-100$ the user receives a package with a hundred or two hundreds songs selected by the music editors without taking into account personal preferences.
It is an excellent distribution system for people who often sing the most varied repertoire, karaoke clubs and restaurants, as it covers the widest range of tastes of guests. But it’s not perfect when it comes to personal predilections.
In karaoke systems EVOBOX it was decided to change this traditional approach to selling phonograms with large packets towards buying songs piece by piece. What does the user get?
First, it is the ability to control what he sings. Karaoker chooses the song he likes in the Studio Evolution catalogue from more than 80,000 phonograms. You can listen to a free demo before buying a song, and if you like a phonogram, you can buy it. If the performer doesn’t like Cher, Mick Jagger and doesn’t want the best Queen hits for free, they’ll never sound on his karaoke system. Sing only what you love.
Second, that are savings. Each song installed on a karaoke system or bought as part of an updated package is a licensed song for which royalties must be paid to the rights holders. In fact, by buying a big upgrade, the karaoke user pays a commission not only for what he will sing, but also for what will never be performed.
Third, it is a sensible playlist. Initially, the process of buying one song may seem more expensive and complicated, but our statistics and 18-year experience suggest that the karaoker limits his repertoire to 200-300 favorite phonograms. As soon as your eyes stop running away from the abundance of songs in the catalogue and the desire to sing everything decreases, a thoughtful phase occurs when the user adds to his playlist at a rate of 10-20 new songs per month.
Fourth, it is convenient if the user sings karaoke a couple times a month or less, but would like to perform the freshest hits. For example, having a karaoke party at home for your birthday, there is no need to download a big package for only one new composition. It is faster and more profitable to buy this song to perform it together with your friends.
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You are what you sing
To paraphrase the classic, you are what you sing. EVOBOX offers to sing only what you like, what you really love and what brings joy. If you want to sing rock, pop or folk songs in your native language, that’s fine. You have complete freedom of choice, control and emotion that you wish to gain.
For those karaokers who are unsure of this approach to buying songs or wants everything at once, there is a version of EVOBOX Plus with 41,000 pre-installed tracks and regular monthly updates subscriptions.
Have a good time with karaoke!